
Big news for storage operators: We’re rolling out our new AI-powered chatbot across 200+ websites within our managed portfolio!
This tool gives tenants and prospective renters a faster, more convenient way to manage their storage needs directly from a facility’s website, including outside regular business hours.
The launch expands access to everyday support. That includes everything from answering questions about available units to helping tenants retrieve gate codes and pay outstanding balances.
By providing an outlet for these interactions on the facility's website, the chatbot creates a more seamless customer experience while reducing routine demands on facility staff and call center teams.

For someone comparing storage options, a question about unit size, pricing, or availability can be the final step before renting. The chatbot serves as a 24/7 leasing assistant, helping visitors explore their options and move forward when they are ready.
Prospective renters can get guidance on unit sizing, check pricing and promotions, and ask facility-specific questions about location and access hours. Based on their needs, the chatbot can recommend suitable unit options and direct them to the facility’s checkout page, where they can complete their rental.
Existing tenants can use the chatbot to handle common account needs without making a phone call. For billing support, the chatbot connects with StorBill, our automated billing and collections tool, to provide links for paying outstanding balances. Tenants can access those links directly in the chat or receive them by text or email.
The chatbot also helps current tenants retrieve gate codes when that information is available in the facility’s connected systems. Secure authentication protects access to account-specific information, giving tenants a convenient way to get assistance while keeping sensitive details protected.
"Our goal is to meet leads and tenants where they are. If they don’t want to call, we still make sure they’re getting fast, reliable actions and answers.” - Madeleine Paulsen, Product Strategy and Design Manager
By handling routine inquiries around the clock, the chatbot reduces call center volume and gives support teams more time for requests that require personal attention.
As part of White Label Storage’s broader suite of tenant support solutions, it adds a self-service option alongside the 24/7 payment assistance already available through our AI call center agents.
When a request falls outside the chatbot’s capabilities, such as a payment dispute, account update, or move-out request, it directs customers to the facility’s phone number for additional assistance.
Developing in-house technology is fundamental to how we operate as a third-party self storage manager. We see opportunities to develop more personalized support across the tenant experience, and this launch is another step to building an ecosystem of connected self-service tools.
