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Why Choose Us?


Our mission, background, and commitment to excellence set us apart, making us the partner of choice for self-storage owners.

Mission Driven

Industry Expertise

Commitment To Excellence

Our Mission Is Straightforward:

Empower Owners To Do Less and Earn More.

Our in-house built proprietary technology and services are designed to significantly streamline the challenges and day-to-day operations faced by self-storage owners and operators. Driven by our passion for the industry, we craft solutions aimed at increasing your profits and enabling efficient management.

Explore Our Services

A Founding Team With Remote Management Expertise.

White Label Storage was founded by self-storage operators who built a platform for their own 50+ remotely managed facilities.

Meet Our Founders.

Why We Started White Label Storage.

In 2018, Alex and Peter founded Local Locker Storage, a self-storage company with a mission to bring storage closer to where people live and work. They did so by converting unused commercial spaces into small storage facilities in city neighborhoods. Because these facilities were not large enough to support full-time staff, they developed a team, technology, and processes to run the facilities remotely. Local Locker now spans more than 50 locations across the country.

Local Locker’s success highlighted a broader need for remote management technology and expertise in the self-storage industry. Alex and Peter launched White Label Storage to share their innovative management techniques, offering storage facility owners a way to increase their revenue and streamline operations using technology.

Peter Smyth

Peter Smyth

Alex Hartman

Alex Hartman

Our Commitment.

We Are Not Just A Service Provider, We Are Your Partner.

Hands-On Team

We assign dedicated expert teams to each facility, ensuring they receive tailored training for the specific requirements of each location. Our hands-on management approach ensures meticulous attention to detail and care for each facility as if it were our own.

Transparent Communication

We believe in open and transparent communication. You can trust us to be upfront and responsive, keeping you informed every step of the way.

Dedication To Your Success

Our goal is to ensure your business thrives while maximizing your profits. Leveraging our networks, we can reduce costs across various operational areas while also increasing revenue through avenues such as enhanced occupancy rates and tenant protections/insurance, where we don't take any cuts.

Contact Us

Meet Our Team In Person.

Connect With Us On The Road.

Across the country, we participate in various trade shows, offering you the chance to meet us in person and discuss our management solutions face-to-face.

View Our Trade Show Schedule