Fraud Blocker

Our Team & Our Story.

The People, The Path, The Performance.

Peter Smyth

Co-Founder

Alex Hartman

Co-Founder

Jen Barroqueiro

VP of Operations

Pamela Cokley

Assistant VP of Operations

Mary Spencer

Director of Transitions

Ben Gross

Director of Technology

Liisi Fall

Director of Marketing

Gabriel Woodhead

Director of Customer Support

Bryn Morgan

Operations Manager

Danielle Nutter

Operations Manager

Misty Stegall

Operations Manager

"White Label Storage has been a great strategic partner for the launch of our facility. Their team is always looking to improve tenant experiences and maximize facility performance.”


— Matthew Guidarellli, Rexford Self Storage

Our Core Values.

Our Management Philosophy.

Deep Commitment to Client Success.

The harder we work, the better we serve our clients. We treat every facility we manage as if it were our own personal investment. 

Always Innovating, Always Advancing.

Innovation is at the core of everything we do. Self storage is changing, and we’re dedicated to building new software tools to optimize how we operate and deliver new value to our clients. 

No Two Clients Are Alike.

Every facility and client is unique. We tailor our approach to match these needs. Our clients are not just numbers or revenue to us, and we treat them accordingly.

Assemble an Extremely Talented Team.

Our team comprises top CPAs, engineers, marketers, MBAs, and industry veterans. By hiring the best, we’re able to deliver exceptional service to our clients.

Our Story And How We Got Here.

Why We Started White Label Storage.

Alex and Peter started Local Locker Storage in 2018, transforming underused commercial spaces into storage facilities in city neighborhoods.

When they couldn’t find a cost-effective, tech-enabled management company, they built their own tools and team to run operations remotely. Local Locker now spans over 60 locations nationwide.

Their success revealed a bigger need in the industry. So they launched White Label Storage to help other owners maximize performance while keeping operating costs low.

What You Can Count On.

Our Promise.

As you know, running a facility can be challenging: new obstacles arise, macro trends shift, and new competition enters the market. While we can’t control all of these factors, what you can count on is that we wake up every day focused on how to better serve our clients. We foster a culture of transparency and trust, and we will never forget that you took a leap and trusted us with your business.