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Learn how we helped Packer Storage grow from two facilities to seven and raise portfolio-wide revenue by 77%
7 drive-up facilities across Superior and Ashland, Wisconsin.
823 total units with drive-up access and storage for trucks, boats, and RVs.
Operating in a mix of rural and suburban markets with moderate competition.
Performance Highlights.
For each new facility Packer acquired, we implemented a mix of targeted promotions, market-specific pricing strategies, and digital marketing that increased occupancy and portfolio-wide revenue.
To increase portfolio-wide revenue, we focused on tenant protection attachment rates for each facility. The historic attachment rate was around 30%, but after we optimized the process, attachment skyrocketed to 86%.
To improve SEO rankings and build trust with potential tenants, we built a follow up process to gather reviews from current tenants. As a result, Google ratings rose across the Packer Storage portfolio.
The facilities Packer Storage acquired needed to be transitioned from pen and paper processes to a modern FMS system. We were able to complete the FMS migration and launch online booking in one month.
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